TREND SPOTLIGHT: 2025 VALENTINE'S DAY

Valentine’s Day is the number one holiday for florists and floral purchases. Valentine’s Day 2025 falls on a Friday. The last time Valentine’s Day fell on a Friday in 2020, pre-Covid, we saw record spending. A weekday Valentine’s Day historically translates to more sales of flowers than a weekend as consumers send or bring flowers to significant others, co-workers, and friends in the workplace. 39% of consumers will gift flowers and it’s one of the top gifts for Valentine’s Day. Here are the trends for Valentine’s Day 2025: florals, wreaths, gifts, and crafts.

Pink ribbon and red foam heart garland strung across a fireplace mantlePink ribbon and red foam heart garland strung across a fireplace mantle

Ideas for Valentine florals, wreaths, and gifts!

Romantic Boutique

Pink and green flower arrangement in a gray vase Pink and green flower arrangement in a gray vase

Romantic Boutique is Valentine’s Day in a retro quaint garden cottage. It takes inspiration from the past, such as classic roses, doilies, and timeless urns, along with antique floral prints and charming retro elements combined with a modern sensibility and flair to create Valentine's décor and table settings that feel fancy yet comforting. Florals can include Anemones, Iris, Protea, Roses, Tulips, Scabiosa, Celosia, Cosmos, or Cherry Blossoms, along with fruits or vegetables.

Digital Pop

Disco mirrored mushroom created from craft foam and displayed near a floral arrangementDisco mirrored mushroom created from craft foam and displayed near a floral arrangement

Digital Pop brings a little surreal fun to Valentine’s Day with pops of joyful, bold colors, digitally inspired finishes, and ombre effects. Add pops of neon brights and soft pastels to bold brights for high contrast. Fun icons like lips, pop flowers, and digital hearts can adorn containers or use interesting transparencies and colored glass vessels. Create statement centerpieces, garlands, or hanging florals with a rainbow mix of colors. Use dried florals in unexpected, surreal colors.

Botanical Beauty

Colorful floral bouquets arranged in the center of a tablescape Colorful floral bouquets arranged in the center of a tablescape

Botanical Beauty celebrates nature and highlights the beauty of lush, tropical florals and greenery for Valentine’s Day. Colors range from mineral brights to grounding earthy tones, bringing an unexpected freshness to arrangements. Use large tropical palms with bold color and bright, cool tones for over-the-top lushness. Incorporate soft butterflies, orchids, and fun textures such as succulents and fungi. Instead of traditional red blooms, try moody, dark shades for an elegant twist.

On-Trend Wreaths

A pink foam wreath decorated with a pink lace ribbon and pink permanent flowersA pink foam wreath decorated with a pink lace ribbon and pink permanent flowers

Create Romantic Boutique wreaths using vintage elements such as lace or doilies, recycled fabric strips, tulle and bows, dried florals, tulips, hydrangeas, or roses on an extruded FloraFōM wreath; for Digital Pop try bold bright dried florals with neon shades, translucent tinsel garland, sequins or paillettes and disco tiles on a CraftFōM wreath. For Botanical Beauty, try fuzzy pampas grass, greenery, tropical leaves or succulents, and foraged elements on a heart-shaped straw or wire wreath base. ​

Personalized Gifting

Pink and green fresh flowers arranged in a FloraCheers! bottle bouquet ring and placed on a blush bottle of wine Pink and green fresh flowers arranged in a FloraCheers! bottle bouquet ring and placed on a blush bottle of wine

For a personalized bouquet, consumers and florists can add a gift the recipient will love, such as a favorite bottle of wine, champagne, or liquor. Create a bouquet in a mug with a message that speaks to the recipient’s personality or in a drink container that reflects their style. Consumers can add a handmade note, a gift card for shopping or a lunch place, or a photo of the two of you. They can choose flowers and colors that are favorites of the receiver. Help your customers get creative with personalized gifting ideas.

Galantine's Day Events

Red and pink sparkly tulle tied onto a foam wreath a bow to create a door decorationRed and pink sparkly tulle tied onto a foam wreath a bow to create a door decoration

Valentine’s Day is no longer just for couples. Galantine's Day girlfriend get-togethers are becoming increasingly trendy to celebrate the essential gal pals in our lives. Party hosts can add a floral centerpiece, wreath, or garland decoration made with FloraCraft’s FōM for a pretty party vibe at a fun girl’s night. ​ Florists should consider hosting a floral workshop event with BYOB wine for Galantine's Day to show participants how to make a wine bouquet. According to WGSN, Global Google searches for "floral arranging class" were up 130% year-over-year in 2024. ​

Trend Source:  WGSN

Multiple types of ribbons decorating a heart shaped foam wreath that is hung on a white doorMultiple types of ribbons decorating a heart shaped foam wreath that is hung on a white door

According to online retailer Etsy, in 2024, year-over-year searches for “handmade gifts” and “custom or personalized gifts” were +238% and +175%, respectively.

Swoon-Worthy Color Palettes

 

Romantic Boutique

Pantone 200 C

Pantone 501 C

Pantone  7401 C

Pantone 7435 C

Pantone 5635 C

Pantone 645 C

Pantone 10125 C

Pantone 2767 C

Pantone 482 C

 

Digital Pop

Rubine Red C1

Pantone 645 C

Pantone 665 C

Pantone 7435 C

Pantone 178 C

Pantone 2269 C

Pantone 1225 C

Pantone 2767 C

Pantone 7541 C

 

Botanical Beauty

Pantone 2069 C

Pantone 501 C

Pantone 2347 C

Pantone 1225 C

Pantone 7765 C

Pantone 7435 C

Reflex Blue C

Pantone 3258 C

Pantone 482 C