Valentine’s Day is the number one holiday for florists and floral purchases. Valentine’s Day 2025 falls on a Friday. The last time Valentine’s Day fell on a Friday in 2020, pre-Covid, we saw record spending. A weekday Valentine’s Day historically translates to more sales of flowers than a weekend as consumers send or bring flowers to significant others, co-workers, and friends in the workplace. 39% of consumers will gift flowers and it’s one of the top gifts for Valentine’s Day. Here are the trends for Valentine’s Day 2025: florals, wreaths, gifts, and crafts.
Romantic Boutique
Romantic Boutique is Valentine’s Day in a retro quaint garden cottage. It takes inspiration from the past, such as classic roses, doilies, and timeless urns, along with antique floral prints and charming retro elements combined with a modern sensibility and flair to create Valentine's décor and table settings that feel fancy yet comforting. Florals can include Anemones, Iris, Protea, Roses, Tulips, Scabiosa, Celosia, Cosmos, or Cherry Blossoms, along with fruits or vegetables.
Digital Pop
Digital Pop brings a little surreal fun to Valentine’s Day with pops of joyful, bold colors, digitally inspired finishes, and ombre effects. Add pops of neon brights and soft pastels to bold brights for high contrast. Fun icons like lips, pop flowers, and digital hearts can adorn containers or use interesting transparencies and colored glass vessels. Create statement centerpieces, garlands, or hanging florals with a rainbow mix of colors. Use dried florals in unexpected, surreal colors.
Botanical Beauty
Botanical Beauty celebrates nature and highlights the beauty of lush, tropical florals and greenery for Valentine’s Day. Colors range from mineral brights to grounding earthy tones, bringing an unexpected freshness to arrangements. Use large tropical palms with bold color and bright, cool tones for over-the-top lushness. Incorporate soft butterflies, orchids, and fun textures such as succulents and fungi. Instead of traditional red blooms, try moody, dark shades for an elegant twist.
On-Trend Wreaths
Create Romantic Boutique wreaths using vintage elements such as lace or doilies, recycled fabric strips, tulle and bows, dried florals, tulips, hydrangeas, or roses on an extruded FloraFōM wreath; for Digital Pop try bold bright dried florals with neon shades, translucent tinsel garland, sequins or paillettes and disco tiles on a CraftFōM wreath. For Botanical Beauty, try fuzzy pampas grass, greenery, tropical leaves or succulents, and foraged elements on a heart-shaped straw or wire wreath base.
Personalized Gifting
For a personalized bouquet, consumers and florists can add a gift the recipient will love, such as a favorite bottle of wine, champagne, or liquor. Create a bouquet in a mug with a message that speaks to the recipient’s personality or in a drink container that reflects their style. Consumers can add a handmade note, a gift card for shopping or a lunch place, or a photo of the two of you. They can choose flowers and colors that are favorites of the receiver. Help your customers get creative with personalized gifting ideas.
Galantine's Day Events
Valentine’s Day is no longer just for couples. Galantine's Day girlfriend get-togethers are becoming increasingly trendy to celebrate the essential gal pals in our lives. Party hosts can add a floral centerpiece, wreath, or garland decoration made with FloraCraft’s FōM for a pretty party vibe at a fun girl’s night. Florists should consider hosting a floral workshop event with BYOB wine for Galantine's Day to show participants how to make a wine bouquet. According to WGSN, Global Google searches for "floral arranging class" were up 130% year-over-year in 2024.
Trend Source: WGSN
Romantic Boutique
Digital Pop
Botanical Beauty