TREND SPOTLIGHT: CREATIVE GIFTING

Spring and summer holidays, including Easter, Mother’s Day, and Father’s Day saw increased online searches and spending in 2023 and that trend is expected to continue this year with consumers looking for creative and personalized gifts. FloraFōM® and CraftFōM® are the perfect medium for designing a variety of fun and unique gifts and these trends are sure to inspire new ideas!

Floral arrangement with a heart shaped flora pick with rainbow colors displayed on a tableFloral arrangement with a heart shaped flora pick with rainbow colors displayed on a table

Clever Gift Ideas

Affectionate Florals

Bright pink and green floral arrangement displayed on a white tableBright pink and green floral arrangement displayed on a white table

There was a 130% year-over-year increase in google searches for “floral arranging class.” A class that helps consumers make their own personalized gift bouquets encourages community and is a great social opportunity for DIYers. Flowers can also help boost the recipient’s mood, and can even relieve stress, making them a perfect gift for others or as a gift to ourselves.

FloraCheers!™ to You

A cream, light pink, and green floral arrangement and greeting card displayed on a wine bottle with a FloraCheers! FloraFōM Bottle Bouquet RingA cream, light pink, and green floral arrangement and greeting card displayed on a wine bottle with a FloraCheers! FloraFōM Bottle Bouquet Ring

78% of people have given alcohol as a gift and 60% of people have given flowers. Why make consumers choose between the two? FloraCheers! FōM and flowers can be added to a wine, champagne, or liquor bottle to create a clever gifting option that is perfect for mother’s day, a hostess gift, engagement, anniversary, birthday or even as a romantic gesture just because. These 2-in-1 gift arrangements are trending on social media with lots of fun and creative combinations.

Cup o' Cheer™ Kudos!

Bright pink, light pink, and green flowers arranged in a coffee cup with Cup o' Cheer Mug PlugBright pink, light pink, and green flowers arranged in a coffee cup with Cup o' Cheer Mug Plug

Mugs are a great gift consumers can give to almost anyone and it’s easy to make this gift more personal and meaningful by creating a bouquet in the mug with flowers, candy, gift cards, and more. Mugs are available for just about every season and occasion and a mug bouquet combines the gift of flowers with a keepsake the recipient will use for years to come.

“I Heart U” Wreath

A heart shaped craft foam wreath wrapped in tan color fabric and decorated with a pink floral arrangement on on side is hung on a doorA heart shaped craft foam wreath wrapped in tan color fabric and decorated with a pink floral arrangement on on side is hung on a door

A wreath is a gift, keepsake, and decorative piece all in one and can be personalized to the recipient’s personal taste and style whether constructed with fresh, dried or permanent (faux) flowers or a combination of materials. There has been an uptick in interest in wreaths outside of just the holidays, as a wall décor piece, or welcoming entry on the front door. And what better way for consumers to show appreciation than with a heart-shaped wreath?

Personalized Appreciation

A bouquet of pens and pencils arranged is a coffee mug with craft foam and tissue paper and displayed on a deskA bouquet of pens and pencils arranged is a coffee mug with craft foam and tissue paper and displayed on a desk

“Personalized Gift” was one of the most popular search terms on Etsy last year. Cup o’ Cheer FloraFōM Mug Plugs make it easy to create fun and personalized gifts with some of the recipient's favorite things for teacher appreciation, mother’s day, father’s day, graduation, and more. Items can be added using a plastic pick, lollipop stick, or wooden skewer. There are options for fresh, dried, or permanent flowers and non-flower gifts.

Layers of Sweetness

A candy cake crated with CraftFōM cake forms and displayed on table with other party treatsA candy cake crated with CraftFōM cake forms and displayed on table with other party treats

#Fakefood is trending on social media with candy and sweets inspiring fun ideas. Our CraftFōM Round Cake Forms allow you to create unique layer cakes made from personalized items for the recipient. From diaper cakes for a baby shower gift, to money cakes for graduation, to layers of lottery tickets, the possibilities are as endless as your imagination. Not only are these gift cakes unique and personal, but they also make a great decoration for a party or event.

Trend Source:  WGSN

Pink and maroon colored flowers are mixed with greenery in a FloraCheers bouquet ring on a wine bottle that is displayed on a kitchen table with a chacuterie boardPink and maroon colored flowers are mixed with greenery in a FloraCheers bouquet ring on a wine bottle that is displayed on a kitchen table with a chacuterie board

Global google searches for "gift idea for women" were up 50% over the prior year. Consider planning your marketing campaigns and product selections to cater to gift-giving occasions that celebrate women!