Spring and summer holidays, including Easter, Mother’s Day, and Father’s Day saw increased online searches and spending in 2023 and that trend is expected to continue this year with consumers looking for creative and personalized gifts. FloraFōM® and CraftFōM® are the perfect medium for designing a variety of fun and unique gifts and these trends are sure to inspire new ideas!
Affectionate Florals
There was a 130% year-over-year increase in google searches for “floral arranging class.” A class that helps consumers make their own personalized gift bouquets encourages community and is a great social opportunity for DIYers. Flowers can also help boost the recipient’s mood, and can even relieve stress, making them a perfect gift for others or as a gift to ourselves.
FloraCheers!™ to You
78% of people have given alcohol as a gift and 60% of people have given flowers. Why make consumers choose between the two? FloraCheers! FōM and flowers can be added to a wine, champagne, or liquor bottle to create a clever gifting option that is perfect for mother’s day, a hostess gift, engagement, anniversary, birthday or even as a romantic gesture just because. These 2-in-1 gift arrangements are trending on social media with lots of fun and creative combinations.
Cup o' Cheer™ Kudos!
Mugs are a great gift consumers can give to almost anyone and it’s easy to make this gift more personal and meaningful by creating a bouquet in the mug with flowers, candy, gift cards, and more. Mugs are available for just about every season and occasion and a mug bouquet combines the gift of flowers with a keepsake the recipient will use for years to come.
“I Heart U” Wreath
A wreath is a gift, keepsake, and decorative piece all in one and can be personalized to the recipient’s personal taste and style whether constructed with fresh, dried or permanent (faux) flowers or a combination of materials. There has been an uptick in interest in wreaths outside of just the holidays, as a wall décor piece, or welcoming entry on the front door. And what better way for consumers to show appreciation than with a heart-shaped wreath?
Personalized Appreciation
“Personalized Gift” was one of the most popular search terms on Etsy last year. Cup o’ Cheer FloraFōM Mug Plugs make it easy to create fun and personalized gifts with some of the recipient's favorite things for teacher appreciation, mother’s day, father’s day, graduation, and more. Items can be added using a plastic pick, lollipop stick, or wooden skewer. There are options for fresh, dried, or permanent flowers and non-flower gifts.
Layers of Sweetness
#Fakefood is trending on social media with candy and sweets inspiring fun ideas. Our CraftFōM Round Cake Forms allow you to create unique layer cakes made from personalized items for the recipient. From diaper cakes for a baby shower gift, to money cakes for graduation, to layers of lottery tickets, the possibilities are as endless as your imagination. Not only are these gift cakes unique and personal, but they also make a great decoration for a party or event.
Trend Source: WGSN