In addition to enriching a home or workspace, being a perfect gift, and offering us creative visual décor at any celebration, there are many positive emotional benefits of flowers. Studies have shown that flowers can improve our mental health and impact our mood in a positive way. 2024 brings new trends in florals that calm, energize, and delight!
Lush Tablescapes
The term "tablescape" gained popularity on social media during Covid when consumers were stuck inside and looking for ways to make yet another meal at home feel less ordinary. Tablescapes have continued to grow in popularity over the last few years. It’s the trend of styling a table in a way that's both visually beautiful and functional with the main focal being florals. Whether for a dinner or holiday party at home, or a celebration or event, creating the perfect table centerpiece arrangement is a way to elevate any gathering. Soft neutrals and an updated organic, Boho style can help make your table feel warm, romantic and inviting.
Serene Home Accents
Permanent and dried florals are gaining new relevance, as consumers take a more cost-effective, low maintenance approach to nature-inspired décor. Neutral, grounded home décor styles, with soft curved lines help consumers feel calm and grounded. Organic texture can be added to soft palettes and minimal styling with floral arrangements and greenery. They are the perfect decorating accessory to add serene, visual interest to any home, office, or gathering space and can even help reduce stress.
Floating Flora
Floating floral installations and arrangements can feel ethereal and cloud-like, bringing the eye up. Floating arrangements can be strategically placed to create visually interesting focal areas. Whether creating a soft decoration for a baby nursery with dainty and delicate dried florals, a textural focal above a bar or gathering place at a party, or a bold installation at an event or celebration, the right type of foam, tools, and products can make the project easier to execute.
Bold Installations
Simply being around flowers can lift our spirits and increase happy emotions. And, did you know that bright colors, such as yellow, are also mood-boosting and associated with happiness? Florals can create an artistic and eye-catching display and “wow” guests at any gathering, party or event. Whether the installation is a traditional floral arch, a grounded or broken arch, a cascading centerpiece, or a fabulous floating focal, bold color can create an optimistic energy.
Calming Nature
The trend of bringing nature, plants, and greenery (including faux) into the home and office has proven to reduce stress and anxiety. Greenery, foliage and botanicals can help create a calm, soothing environment and turn a space into a spa-like retreat from life’s everyday stresses. Even the color green is linked to calmness and tranquility. As consumers continue to seek new ways to improve their mental health, arrangements that celebrate nature will make the perfect addition to homes and office spaces.
Elegant Entrances
The pandemic encouraged consumers to invest in their interior and outdoor living spaces and that trend continues in 2024 driving a demand for floral and wreath-making products to beautify homes, porches and patios. Prioritizing home décor and outdoor spaces will continue to be key for consumers that want to entertain and socialize. A wreath is the perfect addition to any door or room and welcomes guests while elevating the look of the home.
Trend Source: WGSN
Calming Naturals Palette
Romantic Bohemian Palette
Bold and Vibrant Palette