Market Insights

The permanent, fresh, and dried flower markets are all poised to grow over the next 5 years as consumer demand for flowers continues to rise. Consumers are finding that permanent flowers are a low-maintenance, long-lasting option for home décor. Fresh-cut flower growth can be attributed to increased demand for events, occasions, and floral gifts. Dried flowers are considered versatile, eco-friendly, cost-effective, and on-trend. As we move into 2025, we bring you the latest color, home décor, and floral trends!

Dark Luxe

Dark Luxe has a luxe, industrial, retro vibe. It is inspired by nuanced darks found in nature with containers in sleek materials and finishes, including iridescence, metallic shimmer, and nuanced near-blacks. It brings together raw and elemental materials and calming, nocturnal darks with florals that feel restorative and mysterious. It’s rooted in the past with subtle futuristic elements that create a unique drama. Over 158 million videos on TikTok relate to “luxury décor.” Help create an elevated look in florals for consumers!

Grounded Neutrality​

Grounded Neutrality has a grounded, calming quality with comforting tonal neutrals. It is visually soft with tractile textures that create interest. It focuses on containers that are sustainably chic with plant-based or regenerative materials that reduce strains on the planet and restore a sense of peace, calm, and balance. It embraces the stress-relieving qualities of florals and plants, whether real or faux, in the home. Create a calming arrangement that will bring a feeling of serenity to consumers’ hectic lives.

Scandi-Organic

Scandi-Organic style celebrates nature and breathes life into minimalistic aesthetics while also celebrating sustainable design and handmade crafts. Upcycled materials, along with pre-loved containers, give this look a uniqueness and imperfection. It has a slight nod to boho or retro looks but with a cleaner, simpler feel that allows it to remain comforting, inviting and new, with greenery, succulents, and florals providing textural and visual interest. Help consumers embrace the healing benefits of greenery!

Whimsical Fusion​

Whimsical Fusion is influenced by digital innovations and AI-inspired decorative accents and colors. It features color-shifting florals, whimsical themes, and contrasts or pops of unexpected color, which can transform and uplift a space and elevate moods. It celebrates individuality with fun textural florals, unique finishes and sheen, and color with optimism for the future. Create bouquets that are a dose of happy fun and whimsy in someone’s day. 

Vintage Eclectic​

Vintage Eclectic combines the past and present with ornate, antique, or retro elements combined with modern pieces. Vintage or old-world silhouettes have smooth edges as styles meld together on vases and decor. Dried florals give a retro nod to the past. Throwback florals with a whimsical feel are arranged in modern combinations and styles creating sophisticated designs. Add velvet or satin bows to arrangements for a fancy flair that consumers will adore. ​