Mother’s Day is often a multi-generational gathering of women to honor and appreciate each other with women celebrating with their own mothers, grandmothers, and daughters that have children. Cards and flowers are the most popular gifts for this holiday. In addition, gifts that are personal, nostalgic, or have an heirloom element are also trending with consumers.
2022 saw record spending on Mother’s Day following the pandemic, with families once again gathering to celebrate those in their lives that are most important to them. We are expecting continued growth in spending for Mother’s Day 2023.
To help you and your consumers celebrate this special event, we bring you our 2023 Mother’s Day trends.
Design with These Trends in Mind
Personalization
Consumers are looking for thoughtful and unique gifts with a personal touch for Mother’s Day. Adding a photo to flowers, or a handmade card, can add this personal element. Consumers can also consider dried and pressed flowers for a special DIY gift and memento for the moms in their life.
Teacup and Mug Arrangements
Creating an arrangement in a keepsake mug or teacup, based on the recipient’s tastes, is one way to make it personal. Consider a special heirloom teacup from a beloved grandmother’s china collection, to create a cherished keepsake. Or, take a more modern approach with a metallic mug and a mix of flowers and succulents.
Nostalgia and Heirloom Elements
Vintage items call consumers back to cherished memories that multi-generations of moms can appreciate. Consumers can create a centerpiece with a vintage teapot or a tablescape with heirloom vases.
Garden Blooms and Cottagecore Style
Dried florals, as well as local and seasonal varieties will continue to be popular because they are more sustainable. A mix of dried florals and fresh or garden varieties appeal to consumers looking for cottagecore style and are a continuation of the Bridgerton trend. Garden blooms and wildflowers also have a natural and rural, country feel.
Pastels and Brights
Calming pastels and joyful brights mix to infuse nostalgia, energy, and nourishing warmth into arrangements. Energizing mandarin and magenta mix with the retro sensibility of teal and cobalt, while mellow peach, lavender, and fresh mint lend some sweet contrast.
Wreaths
A springtime wreath or floral swag can be made with dried, fresh, or permanent blooms on a chicken wire, metal hoop, or foam base. Add heirloom details such as lace, ribbon, embroidery hoops, needlecrafts, pearl accents, tassels, or even heirloom jewelry. It creates a gift with a unique personalized touch that can be displayed indoors to bring nature inside, or outdoors to create an inviting welcome to guests.
Trend Source: WGSN
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